Understanding and marketing to Gen Z




How well do you know Gen Z? 🤔


Digital natives with eight-second attention spans and up to $143 billion spending power, they are the next big challenge for marketers.


  • Discover the habits and values of this new consumer cohort.

  • Learn the key differences that set them apart from millennials.

  • Harness their spending power with advice on how to capture and maintain their attention.

  • Understand why influencer marketing resonates so deeply with this digital generation.


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