Instagram’s Paid Partnership tag adds transparency to sponsored content and gives brands the same access to insights on tagged posts as the influencer has. Brands can see how the post they paid for is performing in real time.
It was already an exciting tool for marketers. Then, Instagram turned it up a notch.
Now, brands can now turn organic Paid Partnership posts into paid Branded Content ads. That means you can amplify beautiful influencer content using Facebook’s sophisticated ad-targeting tools – and retain all of that great performance data.
Instagram’s default setting requires approval every time someone tags you as a business partner. So when a creator tags you, you’ll get a notification in the usual place.
Once you have approved this, the Paid Partnership tag is displayed on the influencer’s post.
If you don’t want to approve individual accounts, you can toggle require approvals to off. This means anyone can tag you in a Paid Partnership.
If a creator who is not a partner tags you in a paid partnership, you can remove this tag when you receive the notification.
When the creator posts with the Paid Partnership tag, you will be able to access the insight from the post.
From notifications, tap the post and ‘View insights’.
You can use this performance data to help you decide which assets to transform into Branded Content ads.
That next part of the process is done within your Facebook ads manager.
"Branded Content ads combine the best of both worlds. Jaw-dropping content from Vamp creators, amplified through Facebook's ad targeting tools. It means brands can extend the impact of their collaborations and reach the people that matter to them."