07 Nov

How to get a blue tick on Instagram

Our step-by-step guide to getting the blue tick of approval from Instagram...

04 Nov

For effective influencer marketing, replace creative direction with creator direction

Why it's better to let influencers take the creative lead...

30 Sep

Is it an influencer’s responsibility to be 100% authentic?

If editing is common practise, why are creators held to unrealistic standards?...

06 Mar

How to de-bot your Instagram following

Rid your account of the ghosts that devalue your influence ...

20 Feb

Why this influencer wants you to avoid Instagram ‘giveaways’

An unauthorised giveaway almost cost @clairebearlondon her following...

12 Feb

How to work with the right influencers for your campaign

How brands can find and work with content creators effectively ...

09 Jan

How to be authentic in an Instagram world

@whatshepictures on authenticity on Insta and why it's important...

20 Jun

Brands should follow Unilever’s lead and prioritise influencer integrity

Brands should follow Unilever’s lead and prioritise influencer integrity...

02 Mar

What happens when you are invaded by an Instagram bot

What happens when you are invaded by an Instagram bot...