Australia’s bushfire crisis proves the power of social sharing
At this overwhelming time, social media has given us a place to express, a way to help and space to come together. ...
10
Jan
09
Jan
Influencer marketing trends that will shape 2020
Vamp's Co-Founder shares his predictions for the new year - and the strategy updates marketers should be making....
27
Nov
How Rimmel drove thousands of low-cost clicks
Beautiful influencer content and targeted ads drove big results for this cosmetics brand...
19
Nov
How will Instagram’s global hidden likes trial impact influencer marketing?
Aaron Brooks suggests more valuable metrics marketers should track...
18
Nov
Should you boost influencer marketing with ad spend?
Boosted Instagram posts can extend the life and reach of your campaign content. Is it right for your brand?...
12
Nov
Vamp wins Best Influencer Marketing Campaign
Our campaign for Adobe Lightroom Vamp has been recognised for its outstanding content and results...
04
Nov
For effective influencer marketing, replace creative direction with creator direction
Why it's better to let influencers take the creative lead...
03
Okt
Marketers should be double mobile optimising content – here’s how
The secret to high performing ads on social media is a two phased approach...
27
Sep
Why influencer marketing connects with every age of customer – not just Millennials
Think influencers only connect with young audiences? Think again...
25
Sep
How to avoid influencer fraud
How marketers can be sure they are investing in authentic campaigns...
17
Sep
Three reasons to start planning your Christmas marketing campaign now
Don't get left behind, now is the time to plan for sparkling Xmas success...
05
Sep
Vamp assists The Australian Influencer Marketing Council
How Vamp has been assisting The Australian Influencer Marketing Council...
