When Kellogg’s launched a new natural-inspired range, they wanted to highlight the importance of plant-based food, promote the range and encourage trial via product samples.
33 influencers created posts and Stories showcasing the range and spreading the health message. 12 of those influencers were given a sampling link to add to their Instagram bio and Stories swipe-up to drive clicks to the sampling form.
Average engagement rate.
160% above the industry benchmark