West Elm

Generating sales for West Elm

West Elm Autumn Collection

Location: Australia

Through social ads, West Elm wanted to raise awareness of their spring collection, build social engagement and drive online sales.


Vamp partnered with Australian influencers to create a bank of captivating mobile assets, which were then transformed into highly-engaging ads for Instagram and Facebook. Vamp were able to leverage existing knowledge and data around the brand’s audiences, as well as the ad creative, formats and placements that prove most effective for the brand’s social funnel. The award generated 43x ROAS and won a Facebook award for innovation.


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