West Elm wanted to raise awareness of their autumn homeware collection, build engagement among their target customer base and drive online sales. The campaign’s two stage approach used Vamp creators for original content generation, then amplified it.
Rather than sharing content on their social feeds, creators handed their assets over to Vamp who transformed them into ad-ready formats and ran them in a targeted paid media campaign.
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"We are so pleased with the results of this campaign, delivering an impressive 2,007% ROAS for west elm. Our partnership with Vamp continues to drive enormous value for us, not only in terms of ROI, but from a resourcing perspective. I can always rely on the team at Vamp to produce compelling ad-ready content, and then to optimise media performance – ensuring success every time."