Vivo wanted influencer content to increase awareness and drive consideration for Vivo V20 as the perfect holiday gift, highlight the phone’s capabilities and drive traffic to a promotional page.
Vamp engaged a mixture of lifestyle and tech-focused influencers to create content. Then with strategic boosting activity, we amplified this content to reach a higher volume of customers within the brands target audience, achieving a benchmark-beating engagement rate and cost per link click.
boosting engagement rate
cost per click