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Tourism Authority of Thailand

Creating wanderlust for Tourism Authority of Thailand

Tourism Authority of Thailand

Location: Australia

Tourism Authority of Thailand wanted to position Thailand as the ultimate destination for rest and relaxation. Vamp identified eight of their influencers who had either recently visited Thailand, or had a trip planned, to keep this campaign within budget. Each supplied two posts and two stories sharing their experiences, focusing on health and wellness. The goal was to connect with these influencer’s audiences and secure a bank of high-quality content that could be repurposed by the tourism authority.

3.23%

Average engagement rate

41,000

Story views

88%

Story completion rate

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