TikTok
TikTok
Location: UAE
TikTok’s goal was to reach new audiences, build excitement around the app and drive downloads.
26 Vamp creators, with loyal Instagram followings, created Instagram videos and Stories to drive their followers to try TikTok. Mimicking popular content on the app, Vamp influencers took on fun challenges and their captions encouraged their followers to do the same.
8,099,036
People reached
98,828
Clicks to download
the TikTok app
5.3%
Average
engagement rate
