Sour Patch Kids

Fun social videos, benchmark-beating engagement

Sour Patch Kids

Location: Australia

Vamp and Wavemaker partnered to promote Sour Patch Kids sweets. Vamp engaged a mix of diverse fashion and lifestyle influencers to create Instagram content, which was then boosted to target specific audiences.


The authentic content delivered an engagement rate 16.4x higher than industry benchmarks and an excellent cost per engagement rate. The awareness-driven campaign was highly successful, achieving over 1.1million impressions and 82k engagements across organic and paid media. The Instagram posts and Reels were seen over 200k times.




cost per engagement


boosting engagement rate

Browse other case studies