Location: United Kingdom
Selfridges needed high-quality content to drive mass awareness of their new sustainability initiative and boost sales. Selfridges partnered with six Vamp creators, who created and shared Instagram content over a two week period.
Vamp then boosted these organic influencer posts to an audience interested in luxury, sustainability, slow fashion and wellness. This drove mass awareness, and engagement rate 3x higher than platform benchmark and a high volume of sales.
return on ad spend
organically reached customers
boosting engagement rate