Selfridges
Selfridges Project Earth initiative
Location: United Kingdom
Selfridges needed high-quality content to drive mass awareness of their new sustainability initiative and boost sales. Selfridges partnered with six Vamp creators, who created and shared Instagram content over a two week period.
Vamp then boosted these organic influencer posts to an audience interested in luxury, sustainability, slow fashion and wellness. This drove mass awareness, and engagement rate 3x higher than platform benchmark and a high volume of sales.
93x
return on ad spend
77.5k
organically reached customers
2.2%
boosting engagement rate
