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National Geographic

Inspiring a new generation of National Geographic fans

National Geographic App

Location: Australia

When National Geographic launched their multimedia app, they wanted to showcase it to a new audience and drive downloads, so they partnered with Vamp creators. 13 conservationists, photographers and wildlife enthusiasts shared travel-themed photography on their social channels, explaining how National Geographic had inspired them and telling them about the new app launch.

 

The posts shared featured stunning photography that aligned with a feeling of adventure and captured the spirit of National Geographic.

1,142

Average number of daily downloads
on days influencers posted,
60% increase on the daily download average

321%

Increase in app downloads for campaign duration

901,334

Customers reached, 80% above target

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