National Geographic

Inspiring a new generation of National Geographic fans

National Geographic App

Location: Australia

When National Geographic launched their multimedia app, they wanted to showcase it to a new audience and drive downloads, so they partnered with Vamp creators. 13 conservationists, photographers and wildlife enthusiasts shared travel-themed photography on their social channels, explaining how National Geographic had inspired them and telling them about the new app launch.

The posts shared featured stunning photography that aligned with a feeling of adventure and captured the spirit of National Geographic.

1,142

Average number of daily downloads
on days influencers posted,
60% increase on the daily download average

321%

Increase in app downloads for campaign duration

901,334

Customers reached, 80% above target

"The influencer campaign provided a fantastic platform to communicate the launch of the National Geographic App by working with talent strongly aligned to National Geographic’s thirst for exploration and adventure. Using influencers to drive reach allowed for a more organic way of reaching an audiences already likely to have an affinity to National Geographic. The talent’s passion within these areas allowed them to produce bespoke content with a storytelling element that gave a glimpse into what is on offer as part of the app."
Lauren Phelan, Marketing & Communications Manager - National Geographic Australia