Location: Australia
When National Geographic launched their multimedia app, they wanted to showcase it to a new audience and drive downloads, so they partnered with Vamp creators. 13 conservationists, photographers and wildlife enthusiasts shared travel-themed photography on their social channels, explaining how National Geographic had inspired them and telling them about the new app launch.
The posts shared featured stunning photography that aligned with a feeling of adventure and captured the spirit of National Geographic.
1,142
Average number of daily downloads
on days influencers posted,
60% increase on the daily download average
321%
Increase in app downloads for campaign duration
901,334
Customers reached, 80% above target