Nasty Gal
Nasty Gal Australia Launch
Location: Australia
Ahead of Nasty Gal’s launch in Australia, the brand partnered with Vamp for an influencer campaign to raise awareness and create engagement. 14 local fashion influencers were chosen to create both Instagram posts and Stories with the new collection.
As well as sharing their experiences of the product and brand, the talent posted a unique promotional code offering their followers 55% off their online purchases, which encouraged sales and allowed Vamp to track individual performance.
40,728
Revenue generated from 366 sales, resulting in a 2.2 ROI
989
Swipes up
37%
Conversion rate based on sessions
generated on site to those converted.
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