Max Factor wanted to raise awareness of Radiant Lift Foundation – and their other best selling products – reach new audiences and drive conversion. Influencers with a range of audience sizes were chosen by Vamp to deliver on both reach and engagement.
They created Instagram posts, Stories and videos, which were shared in their own channels. Then Vamp amplified the most engaging assets in a targeted ad campaign.
Swipe ups to e-commerce sites
Conversion rate on the sampling platform
Cost per engagement