Marks & Spencer

Driving Christmas sales

Marks & Spencer’s festive range

Location: The Middle East

Marks & Spencer ME wanted to boost awareness and drive sales of their Christmas homewares, clothing and food items. They engaged Vamp creators to highlight the convenience and safety of shopping online and sending gifts via the brands UAE-only microsite – amid COVID-19 concerns.

Vamp then amplified the organic Instagram content into paid media to drive further awareness to more target customers. This boosting strategy drove hundreds of sales, achieving a ROAS 34% higher than the industry benchmark.

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