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M.A.C

Creating diverse localised content M.A.C

M.A.C Studio Fix Fluid Foundation

Location: Australia

M.A.C wanted to raise awareness and trials of their Studio Fix Fluid Foundation in Australia. Having created a marketing campaign around diversity, Vamp was tasked with recreating this message with local influencers in a campaign that would resonate with Australian consumers. Vamp influencers posted content on Instagram show casing the product and directing their followers online to sign up for a free sample.

 

Then eight influencers were asked to create video content inline with M.A.C’s global video asset. The authentic content formed a mashup video which was amplified through ads on Facebook for four weeks.

23,000

Leads across a four week period

44%

Conversion rate on the sampling platform

90%

Of posts performed above
the beauty industry benchmark

M.A.C Studio Fix Fluid Foundation
M.A.C Studio Fix Fluid Foundation
M.A.C Studio Fix Fluid Foundation

  • "Vamp have demonstrated true excellence in their ability to create local influencer led content that nails our brief. For this campaign we partnered with them to use this context for a lead generation campaign. They were seamless in their execution of the campaign, producing high quality content, adapting it when required, developing a micro-site to support the program and showing agility in their ability to re-target leads."

    Jessica Travers, Consumer Engagement Manager - M.A.C Cosmetics

M.A.C Studio Fix Fluid Foundation
M.A.C Studio Fix Fluid Foundation
M.A.C Studio Fix Fluid Foundation
M.A.C Studio Fix Fluid Foundation
M.A.C Studio Fix Fluid Foundation

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