M.A.C

Creating diverse localised content M.A.C

M.A.C Studio Fix Fluid Foundation

Location: Australia

M.A.C wanted to raise awareness and trials of their Studio Fix Fluid Foundation in Australia. Having created a marketing campaign around diversity, Vamp was tasked with recreating this message with local influencers in a campaign that would resonate with Australian consumers. Vamp influencers posted content on Instagram show casing the product and directing their followers online to sign up for a free sample.

Then eight influencers were asked to create video content inline with M.A.C’s global video asset. The authentic content formed a mashup video which was amplified through ads on Facebook for four weeks.

23,000

Leads across a four week period

44%

Conversion rate on the sampling platform

90%

Of posts performed above
the beauty industry benchmark

"Vamp have demonstrated true excellence in their ability to create local influencer led content that nails our brief. For this campaign we partnered with them to use this context for a lead generation campaign. They were seamless in their execution of the campaign, producing high quality content, adapting it when required, developing a micro-site to support the program and showing agility in their ability to re-target leads."
Jessica Travers, Consumer Engagement Manager - M.A.C Cosmetics