Location: Australia
M.A.C wanted to raise awareness and trials of their Studio Fix Fluid Foundation in Australia. Having created a marketing campaign around diversity, Vamp was tasked with recreating this message with local influencers in a campaign that would resonate with Australian consumers. Vamp influencers posted content on Instagram show casing the product and directing their followers online to sign up for a free sample.
Then eight influencers were asked to create video content inline with M.A.C’s global video asset. The authentic content formed a mashup video which was amplified through ads on Facebook for four weeks.
23,000
Leads across a four week period
44%
Conversion rate on the sampling platform
90%
Of posts performed above
the beauty industry benchmark