Launching Boohoo in New Zealand

Boohoo online fashion

Location: Australia

After its launch in New Zealand, Boohoo wanted to boost its profile in the region, raise awareness of the brand amongst its target market and drive website traffic. Vamp identified ten fashion-focused influencers from its pool of pre-approved talent, who aligned with the brand’s values, were relevant to the geographic region and had followers within Boohoo’s target demographic. They created Instagram posts and Instagram Stories and were given individual discount codes to incentivise followers to purchase specific looks. The ‘swipe up’ function in Stories created a smooth transition to ecommerce and the campaign achieved fantastic results across the board.






Generated revenue

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