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RAM

Inspiring adventure with RAM

RAM 1500 Laramie and Express

Location: Australia

RAM partnered with Vamp to drive awareness of the new light duty 1500 Laramie and Express. Two families and four male talent created social content that bought their β€˜eats Utes for breakfast’ tagline to life.

 

The content positioned the vehicles as best in class in the premium duel cab 4×4 category. Additional content, that was not shared on social was leveraged by the brand across paid social as well as in printed brochures available in dealerships across Australia.

157,900

Customers reached

4%

Average engagement rate

112

High quality branded assets created

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