RAM partnered with Vamp to drive awareness of the new light duty 1500 Laramie and Express. Two families and four male talent created social content that bought their ‘eats Utes for breakfast’ tagline to life.
The content positioned the vehicles as best in class in the premium duel cab 4×4 category. Additional content, that was not shared on social was leveraged by the brand across paid social as well as in printed brochures available in dealerships across Australia.
Average engagement rate
High quality branded assets created