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Ikea

Celebrating the BILLY bookcase and driving competition entries

IKEA Billy Bookcase

Location: UAE

To celebrate the 40th anniversary of the iconic BILLY bookcase, IKEA wanted to partner with influencers in UAE who could style it in innovative ways.

 

Eight Vamp influencers gave the bookcase their own stylish spin with paint and accessories. With their Instagram posts they were able to present the BILLY as a modern household staple, which could be used as more than just a bookcase. They also encouraged followers to style BILLY in their own creative way and share it on Instagram to enter an IKEA competition.

53

Pieces of beautiful content

2.9%

Average engagement rate

24,364

Story views

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