Location: Europe and Australia
Huawei wanted to drive mass awareness, reach and adoption of their new operating system and app store. They also wanted to drive traffic to their online community.
Vamp engaged a mix of influencers across multiple tiers to deliver a high impact influencer campaign. Following the organic phase, Vamp amplified the content through paid media, targeting specific audiences to driving further awareness and consideration. The posts achieved an engagement rate 10x higher than industry benchmark and a CPM 7x cheaper than platform benchmark.