To create a campaign to launch their latest smartphone, Huawei needed a library of localised content that could build anticipation, highlight its key features and drive traffic to the website. Vamp chose 52 influencers from within the GCC to create Instagram posts and at least nine Instagram Stories over a three month period (November 2018 – January 2019).
62% above target
for Instagram posts
"We were extremely happy by both the quality of content and results of this campaign. In choosing talented photography specialists and lifestyle content creators, Vamp’s influencers were able to capture the unrivalled benefits of the Mate 20 Pro, its stunning design, and the beauty of the GCC region. The campaign proved so effective, it directly contributed to the product selling out in the UAE before its launch date. We plan to re-use the campaign imagery across both our social channels and paid media."