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GAP

Raising awareness of the new Wearlight Denim range

GAP Summer Wearlight Denim

Location: UK

The objectives of this Gap campaign were to raise awareness of their new Wearlight Denim range, drive traffic to their site and extend their reach into Europe with a wider social following.

 

Vamp delivered with 54 fashion influencers in UK, France & Italy creating static and video posts plus Stories which showcased the new range. A bank of 229 high-quality assets were created and achieved impressive engagement.

229

Pieces
of content

228K

Influencer Story views

5.75M

Influencer post potential reach

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