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Bobbi Brown

Driving new Bobbi Brown customers in store

Bobbi Brown Primer Plus Mattifier

Location: AUSTRALIA

When Bobbi Brown wanted to raise awareness of their new product, Primer Plus Mattifier, capture customer data and boost overall sales, they turned to Vamp. 23 beauty influencers created authentic social content featuring the product and shared it on their feeds.

 

Each influencer posted a unique link, driving their followers to a Vamp-built form where they filled out their details to receive a free sample. Customers were encouraged in store, providing the opportunity to up-sell and build customer relationships. Finally, a selection of high performing pieces of content were amplified in digital ads.

1,321

influencer-lead
submissions to
the platform

73%

of customers who redeemed the sample offer were new to brand

20%

of customers converted
to purchase

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