Dr.Ci:Labo wanted social users to claim a free sample of their product, Super White 377VC and encourage them into stores.
They partnered with 31 Vamp influencers who created Instagram posts and Stories which shared their experience of the product and drove followers online to a bookings page.
Vamp then amplified these high-quality assets in a paid media campaign, targeting specific audiences in Hong Kong, Singapore and Taiwan on Facebook and Instagram.
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