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Converse

Creating a street style icon with Converse One Star

Converse One Star sneakers

Location: UK

To build awareness within their core demographic and create engagement with the One Star brand on social media – Converse partnered with seven of Vamp’s fashion influencers.

 

Each created an Instagram post announcing their partnership with Converse, then took part in a ‘five ways to wear’ challenge, creating a lookbook Instagram album. Influencers were also required to create an Instagram video and two Story sequences to maximum reach.

4.3M

People reached, exceeding the target by 160%

5.7%

Averaged engagement, exceeding the target by 90%
and 519% higher than the fashion industry benchmark

1,659

Swipe ups to the Converse website

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