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Converse

Category
Fashion

Creating a street style icon with Converse One Star

Converse One Star sneakers

Location: UK

To build awareness within their core demographic and create engagement with the One Star brand on social media โ€“ Converse partnered with seven of Vampโ€™s fashion influencers.

 

Each created an Instagram post announcing their partnership with Converse, then took part in a โ€˜five ways to wearโ€™ challenge, creating a lookbook Instagram album. Influencers were also required to create an Instagram video and two Story sequences to maximum reach.

4.3M

People reached, exceeding the target by 160%

5.7%

Averaged engagement, exceeding the target by 90%
and 519% higher than the fashion industry benchmark

1,659

Swipe upsย to the Converse website

Creating a street style icon with Converse One Star
Creating a street style icon with Converse One Star
Creating a street style icon with Converse One Star

  • "Vamp has done a great job at helping deliver such a culturally relevant and engaging campaign throughout a mix of extremely high quality content and talents. With an authentic and engaging story-telling, they have really manage to generate noise and positive sentiment for Converse and the One Star shoes in particular."

    Thibault La Droitte, Influencer and Native Manager - Reprise

Creating a street style icon with Converse One Star
Creating a street style icon with Converse One Star
Creating a street style icon with Converse One Star
Creating a street style icon with Converse One Star

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