To build awareness within their core demographic and create engagement with the One Star brand on social media – Converse partnered with seven of Vamp’s fashion influencers.
Each created an Instagram post announcing their partnership with Converse, then took part in a ‘five ways to wear’ challenge, creating a lookbook Instagram album. Influencers were also required to create an Instagram video and two Story sequences to maximum reach.
People reached, exceeding the target by 160%
Averaged engagement, exceeding the target by 90%
and 519% higher than the fashion industry benchmark
Swipe ups to the Converse website
"Vamp has done a great job at helping deliver such a culturally relevant and engaging campaign throughout a mix of extremely high quality content and talents. With an authentic and engaging story-telling, they have really manage to generate noise and positive sentiment for Converse and the One Star shoes in particular."