Benefit Cosmetics

Driving mass awareness on TikTok and Instagram

Benefit Cosmetics Brow Microfilling Pen

Location: United Kingdom

Benefit Cosmetics’ objective was to drive awareness and hype around the launch of their new Brow Microfilling Pen.


The brand selected 64 Instagram and TikTok beauty creators from Vamp’s creator community. Those influencers created TikTok content and Instagram Stories that encouraged customers to trial the product and participate in the brand’s social challenge. In feed Instagram posts then amplified the reach of the campaign and promoted the product’s benefits.




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