ASUS Middle East partnered with Vamp to promote the new ASUS ZenBook series. The objective was to create unique and innovative content that brought to life their #IncredibleIsNow theme.
15 Vamp influencers crafted and posted static and video Instagram assets. Content was then repurposed across the brands social channels, paid social, website, eDM, OOH, and internal communications, with the results exceeding all targeted benchmarks.
Higher traffic to ASUS
website than target
Higher ad recall rate
than client benchmark