Location: Australia
Adobe wanted to reach new and existing audiences through authentic influencer content. 62 Vamp creators shared their unique Lightroom or Photoshop edits, via Instagram album posts and Stories. Their ‘before and after’ content showcased the power of Adobe software.
To amplify this content further, Vamp boosted the posts, effectively calling users to action and driving strong conversion levels.
2,709
sign ups
2X
return on ad spend
10,833
customers driven
to website