Adobe wanted to reach new and existing audiences through authentic influencer content. 62 Vamp creators shared their unique Lightroom or Photoshop edits, via Instagram album posts and Stories. Their ‘before and after’ content showcased the power of Adobe software.
To amplify this content further, Vamp boosted the posts, effectively calling users to action and driving strong conversion levels.
return on ad spend
"Working with Vamp enables us to take our brand and tools to the masses, through their peers. Each content creator has their own unique storytelling style and that – coupled with strategic, paid amplification – has delivered amazing results, both in terms of installs and ongoing product engagement and usage. We continue to work with Vamp not only because of these results, but also due to their team’s diligence and understanding of the Adobe brand."