Adobe wanted to increase awareness of Adobe Lightroom in APAC and drive downloads. 37 high quality content creators shared their work on Instagram, using captions to drive followers to their Story tutorial.
Stories showed how they had used Lightroom and included a ‘swipe up’ option to download. Vamp then took the highest-performing posts and amplified them through boosted posts, extending the reach of the original creative.
Less than $1
Cost per download, seven times lower
than the industry average
"Working with Vamp enables us to take our brand and tools to the masses, through their peers. Each content creator has their own unique storytelling style and that – coupled with strategic, paid amplification – has delivered amazing results, both in terms of installs and ongoing product engagement and usage. We continue to work with Vamp not only because of these results, but also due to their team’s diligence and understanding of the Adobe brand."