Location: Australia
Adobe wanted to increase awareness of Adobe Lightroom in APAC and drive downloads. 37 high quality content creators shared their work on Instagram, using captions to drive followers to their Story tutorial.
Stories showed how they had used Lightroom and included a โswipe upโ option to download. Vamp then took the highest-performing posts and amplified them through boosted posts, extending the reach of the original creative.
Less than $1
Cost per download, seven times lower
than theย industry average
105,333
App
downloads
2100ไธ
Target customers
were reached