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Adobe

Driving low-cost downloads for Adobe Lightroom

Adobe Lightroom

Location: Australia

Adobe wanted to increase awareness of Adobe Lightroom in APAC and drive downloads. 37 high quality content creators shared their work on Instagram, using captions to drive followers to their Story tutorial.

 

Stories showed how they had used Lightroom and included a ‘swipe up’ option to download. Vamp then took the highest-performing posts and amplified them through boosted posts, extending the reach of the original creative.

Less than $1

Cost per download, seven times lower
than the industry average

105,333

App
downloads

21M

Target customers
were reached

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