United Overseas Bank
The Travel Insider


Campaign overview

United Overseas Bank (UOB) partnered with Vamp to develop The Travel Insider micro-site. The objective was to position The Travel Insider as the go-to-outlet for travel recommendations, inspiration and deals to build top-of-mind recall to travel with UOB Cards. Influencers, who were local to the cities, shared their insider tips and promoted travel deals with UOB. 


10 of Vamp’s travel influencers from all over the world were selected to provide insider recommendations of the cities they live in, including 5 things to see, do, eat and 3 places to stay. The influencers also provided high quality imagery to support the editorial pieces.

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