Petbarn partnered with Vamp to help educate Australian pet owners about the importance of pet nutrition with a 2 phase marketing campaign on Instagram.
Across both phases an overall 34 Australian influencers on the Vamp platform were selected. The 20 influencers from phase 1 were asked to drive awareness to Petbarn’s Biggest Pet Loser competition and the remaining 14 influencers from phase 2 were asked to drive awareness to Petbarn’s in-store advice on nutrition and via Petbarn’s website.
The 6 highest engaged photos
Trusted by the world's biggest brands