La Mer
Lifting Cushion Foundation SPF20

 Malaysia

Campaign overview

La Mer Malaysia partnered with Vamp to promote their Luminous Lifting Cushion Foundation SPF20 product with an influencer marketing campaign on Instagram.

Brief

18 Malaysian influencers on the Vamp platform were selected to create high quality imagery to post on Instagram featuring the foundation. The influencers were briefed to focus on the theme of “makeup on-the-go”, showcasing the product’s unique champagne gold casing and highlighting how the foundation fits into their lifestyle.

@lamer #lamerMY #beautyinthemoment

Results

👀

1,500,000+

REACH

👍

37,000+

LIKES

💬

600+

COMMENTS

❤️

2.5%

AVG ENGAGEMENT

The 3 highest engaged photos

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