eBay wanted to shift consumer perceptions of eBay as not only being a destination for old, second hand items but also a source of many new, stylish and unique items from popular brands with fast and free shipping. Vamp co-ordinated Influencers across fashion, beauty, homewares, garden and tech to experience purchasing a new item which they loved that had the “Buy it now” option on eBay. The participating Influencers produced high quality content and generated refreshing conversations on Instagram that educated their followers about eBay’s “new” offering. eBay re-purposed Vamp content on their website and re-grammed on their owned social channels.
@eBayAU, #eBayAU, #FoundoneBay
What the fans are saying
“I love eBay, I even have an eBay shop.”
“eBay is the best!!!”
“I sit on eBay all the time – it’s insane how much time I spend on there.”
“Love eBay bargains!”
“I love eBay – it has really cool things!”