Dr. Oetker partnered with Vamp to obtain inspiring and impactful imagery that would ultimately promote their brand and raise product awareness through an influencer marketing campaign on Instagram.
13 food and lifestyle creators from the UK were selected to create an Instagram post that features Dr. Oetker’s Ultimate Sprinkles range. A number of creators were also selected to display an Instagram album that showcased the process and finished result of using their chosen Ultimate Sprinkles variant.
The 3 highest engaged photos
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