29 Nov The Vamp Debrief: What’s new in social marketing this November?
TikTok’s set to surpass 1.5B users, brands like Nike are going all in on the metaverse and a Chinese live-streamer makes $2B sales.
November was another huge month for those working in social media marketing. In case you missed any updates, The Vamp Debrief is here to keep you in the loop. Keep scrolling to download the full, free report. But here’s a sneak peek…
New Instagram Story stickers
Instagram’s new ‘Add Yours’ sticker allows users to prompt others to respond to their Stories content.
Pets took over Instagram Stories
This month an ‘Add Yours’ went viral and our Stories were overrun with cute pet pictures. Find out which account was behind starting it.
TikTok is set to surpass 1.5B users
According to the latest data from App Annie, TikTok is set to surpass 1.5 billion monthly active users in the next twelve months.
The people of the metaverse
Early adopters Soul Machines, are a New Zealand company already designing its digital workforce. Learn more.
Longer TikTok captions
TikTok has tripled the length of captions, increasing its limit from 100 to 300 characters.
Platforms venture into gaming
TikTok is experimenting with games, in partnership with Zynga. Netflix is also launching ‘Netflix Games’.
YouTube’s dislikes to be hidden
Dislike counts on YouTube videos will now be made private, as viewers were using the feature to troll and harm a video’s performance.
Nike goes all in on the metaverse
Nike launched its own virtual world, ‘Nikeland’, within Roblox. Discover how long the brand has been prepping for the metaverse.
#InGameVaccine is trending
In a bid to reach the younger generation, Pfizer Brazil launched their latest campaign with popular video game, Grand Theft Auto.
Live streamer makes $2B sales
Li Jiaqi, China’s top livestream salesman,” sold $1.9 billion in goods during an annual shopping festival.
Platforms go all in on shoppable lives
Instagram, YouTube and Pinterest have all announced their latest attempts to popularise live shopping on their platforms.
Snapchat partners with Sony Music
Snapchat has made a deal with Sony Music to include songs by the music company’s artists’ in the app’s Sounds library.
Snap opens an AR holiday market
Coca-Cola, Prime Video, Under Armour and Walmart have custom AR spaces on Snapchat where people can browse products and snag holiday deals.
The world’s most inspiring brands
Wunderman Thompson Intelligence have released their report on the 100 most inspiring brands. Find out who made the top of the list.
A new carousel editing tool
Instagram has listened to users and launched a new feature that lets you delete individual posts from within a carousel.
TikTok’s tipping feature
Creators will soon be able to accept money from fans outside of TikTok live streams, where gifting is already supported.
Use Facebook live audio, earn $$
Facebook is paying creators up to $50,000 to use the platform’s new Live Audio Rooms feature.
Amazon’s new audio project
The company is building a new app, ‘Project Mic’, that’ll give anyone the ability to make and distribute a live radio show, complete with music.
Meta’s leaked smartwatch
Meta is developing a smartwatch with a front-facing camera and rounded screen. Learn how the images got leaked.
Face recognition shut down
People who’ve opted in will no longer be automatically recognised in images and videos on Facebook.
Instagram tests new wellbeing option
‘Take a Break’ will enable IG users to set reminders to take some time away from the app, after a duration of your choosing.
Text-to-speech arrives on IG
A new ‘Text to Speech’ option will become available on Reels and works in a similar way to the TikTok feature.