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The Vamp Debrief: What’s new in social marketing this September?

The Vamp Debrief What's new in social marketing this September

The Vamp Debrief: What’s new in social marketing this September?

September was a whirlwind and left us with loads of new social updates to unpack.

 

In case you missed any, The Vamp Debrief is here to keep you in the loop. Keep scrolling to download the full, free report, but here’s a sneak preview…

Improved location search on Insta

 

Instagram is testing a new ‘Map Search’ feature in Australia and New Zealand.

 

October’s must-have: Terrible logos

 

@emilyzugay has gone viral on TikTok for hideously redesigning famous logos. Big brands are jumping in on the joke. 

 

Luxury fashion meets gaming

 

Luxury designer house, Balenciaga has announced a collaboration with Fortnite.

The Vamp Debrief What's new in social marketing this September
The Vamp Debrief What's new in social marketing this September

Earn money with IG ‘Reels Play’

 

Instagram is now testing ’Reels Play’. A new monetisation tool under the ‘Bonuses’ feature.

 

Consumer spend is up in social apps

 

Cumulative spend in social media apps is already at $3.2 billion in the first half of 2021.

 

TikTok smashes new milestones

 

The short-form video app has hit one billion monthly active users. Discover more.

‘Instagram kids’ on hold

 

Work on project ‘Instagram Kids’ has been paused to give IG time to work with parents, experts and policymakers.

 

Introducing: Digital fashion

 

Influencers working with Farfetch are now wearing digital versions of physical clothes.

 

Reels made from Instagram Stories

 

A new ‘Montage’ feature, currently being tested, would allow users to turn their Instagram Story frames into Reels.

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Creators takeover the Met Gala

 

Influencers Addison Rae and Nikkie Tutorials hit the Met red carpet, but the night really belonged to Emma Chamberlain. Find out why.

 

A new way to beat Insta’s algorithm

 

Instagram ‘Favourites’ is in testing and would let you set accounts as high priorities so their posts land higher in your feed.

 

More followers more haters?

 

According to a recent survey by Insider, as social media stars grow more popular, people are more likely to dislike them.

TikTok drives action

 

92% of users take action after watching a TikTok video, according to a new study conducted by TikTok. Learn what this means for brands.

 

LinkedIn invests $25M in creators

 

LinkedIn’s new Creator Accelerator Program will help creators build an audience and amplify their voice on the platform.

 

Attention podcast lovers

 

YouTube promises a glimpse behind the screens with ‘The Upload: The Rise of the Creator Economy’, their very first podcast.

The Vamp Debrief What's new in social marketing this September
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Pinterest content comes to IG?

 

The platform is testing a new option that will allow users to directly share Idea Pins to Instagram and Facebook Stories.

 

Facebook’s new wearable accessory

 

Facebook has given us a sneak preview at their new ‘Smart Glasses’ in collab with Ray Ban.

 

YouTube’s new insights and tools

 

YouTube has shared how video recommendations work. And they’ve also updated their mobile app. Learn what’s new.

TikTok tests new ‘Pinned video’ tool

 

The new tool lets users pin selected videos to the top of their profile, to showcase specific videos to their profile visitors.

 

IG tries their luck with TikTok ads

 

Twitter users were raising their eyebrows at Instagram’s ad on TikTok… to promote Instagram Stories.

 

What went down in TikTok World

 

TikTok hosted its first global business event, TikTok World 2021. Find out which new features they teased and which creators we heard from.

 

Sign up for industry updates here.

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