04 Aug How brands can harness the big three: Instagram, TikTok and YouTube
Vamp’s platform now allows you to run self-serve campaigns across Instagram, TikTok and YouTube.
This exciting update empowers every marketer to tap into the power of three of the biggest social networks in the world. All in one place. Combine all three in a campaign, or focus on a single network. The choice is yours. So say goodbye to spreadsheets, multiple tabs and email streams. Vamp has everything you need.
So now the power is in your hands, what are you going to do with it? To inspire you, here’s what our brands are already achieving on Instagram, TikTok and YouTube.
The home of high-quality content and beautiful feeds, Instagram is great for showcasing your brand in all its glory. Our Instagram influencers have consistently beautiful feeds and engaged followings. Connect with them to create sponsored content that can be shared in feed.
One of the things our customers love about Instagram is its easy amplification options. You can boost sponsored content or turn it into Branded Content Ads and target a wider audience. That’s what UK department store Selfridges did, when they amplified Vamp creator content into the Instagram feeds of their target customer. The result was a 113x return on ad spend, which is 46x higher than the industry benchmark.
TikTok has transformed the influencer marketing space with its fun, short-form video content and addictive ‘For You’ feed. It’s the perfect place to show off the more lighthearted nature of your brand, or take part in trending challenges. But it can also be hard to know where to start! Our creators know what’s trending and can translate your brand’s values for a TikTok generation.
With the potential for unparalleled reach and connection to a Gen Z audience, it’s easy to see why brands are loving TikTok. According to Student Beans, 65% of Gen Z get ideas on things to buy from social media and 60% of their income is disposable. So it’s a lucrative market for brands.
Increasingly, we’re seeing brands like Benefit Cosmetics and Estée Lauder, combining the power of TikTok and Instagram to tap into different demographics and content styles. When Benefit Cosmetics created a TikTok challenge, they achieved an incredible 1.4M impressions and 3,500 hours of total viewing time.
Did you know that 82% of us use YouTube to learn how to do things? It is the go-to place for helpful tutorials and in-depth reviews. Our YouTube creators have spent years cultivating trusted channels, followed by dedicated subscribers. You can connect with them to create integrated or dedicated YouTube videos, depending on your objective and budget.
Adobe used Vamp YouTubers to raise brand awareness and drive entries for a competition. Five creators posted videos to their YouTube channels as well as sharing the competition via their Instagram Stories, to boost view rates and awareness. The campaign achieved 54,300+ video views with a 56.12% average audience retention.
But remember, you don’t have to pick a side
Split your budget across Instagram, TikTok and YouTube to reap the benefits of each and watch your campaign results skyrocket. On Vamp, your campaign experience will remain streamlined, with a single portal to brief, create timelines, manage creators and approve content across all three.