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The Vamp Debrief: What’s new in social marketing this July?

social-updates

The Vamp Debrief: What’s new in social marketing this July?

There’s a new content-creating camel, a sneak peek at the new emojis coming soon and the scoop on a fascinating new TikTok study.

 

Did July speed past? Then you may have missed some of the biggest social updates and news stories. The Vamp Debrief is back to keep you in the know – and you won’t find a mix of stories like this anywhere else! To catch up, scroll down to download the full Vamp Debrief. Here’s a sneak preview…

New Instagram link stickers

 

The platform is testing a linking sticker that would enable all users, no matter your follower count, to add external links to your Story.

 

Influencers must disclose filters

 

Norway passed new regulations which will require all influencers and advertisers to clearly label all retouched photos.

 

TikTok embraces longer videos

 

Based on feedback from its creator community, TikTok is giving users the option to create videos up to three minutes long.

The Vamp Debrief Whats new in social marketing this July
The Vamp Debrief Whats new in social marketing this July

Live shopping on YouTube

 

YouTube will soon begin a new test of in-stream shopping within live-streams, with a handful of creators and brands.

 

Meet the content creating camel

 

To promote its coverage, Saudi Telecom’s “content creating camel” roams deserts to connect photographers to the country’s most remote corners.

 

It pays to shop on Insta

 

To attract more users to Instagram Shops, the platform is offering you $20 if you pass on $20 credit to a new user who redeems it.

Mosseri hints big changes

 

Adam Mosseri dropped some bombs in this video saying: ”Instagram is no longer a photo-sharing app or a square photo-sharing app.”

 

Pinterest bans weight loss ads

 

The platformm has updated its policies, now prohibiting all ads related to weight loss imagery and language.

 

What makes Gen Z tick?

 

This new report from Student Beans casts some light on the matter. When it comes to brands, 68% want them to post funny TikTok content.

The Vamp Debrief Whats new in social marketing this July
The Vamp Debrief Whats new in social marketing this July

Pay for a TikTok shout out

 

TikTok’s new Cameo-style feature, ‘Shoutouts’ enables fans to pay creators TikTok coins to have them send a personalised video message.

 

Lorna Jane fined for COVID claim

 

Australian activewear brand Lorna Jane has been fined $5 million for falsely labelling activewear as, ‘Anti Virus.’

 

TikTok house in London

 

TikTok has opened the doors of its ‘For You House’ in West London for budding TikTok creators to learn the tricks of the trade. 

YouTube Shorts global rollout

 

YouTube’s short-form video offering is now available in 26 countries including Australia, New Zealand, the US, UK, UAE and Canada.

 

Instagram earns creators most

 

Influencers around the world earn money primarily from their Instagram accounts, according to HypeAuditor’s ‘Influencer Income Survey.’

 

First look at new emojis

 

A saluting face, biting lip, coral and a low battery are among the emojis up for approval later in the year for the next emoji release versioned Emoji 14.0.

The Vamp Debrief Whats new in social marketing this July
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Transparent branded TikToks

 

TikTok creators will soon be required to switch the platform’s Branded Content toggle on when promoting products in their clips.

 

TikTok’s milestone

 

TikTok has become the first non-game, non-Facebook mobile app to surpass 3 billion downloads globally, according to Sensor Tower.

 

Double the Insta insights

 

Instagram Insights are increasing from 30 days to 60 days. They can be viewed via a new calendar tool, found under the date range tools. 

Collaboration made easier

 

Instagram is testing a new way for people to co-author Feed Posts and Reels, called ‘Collab’.

 

Clubhouse updates

 

The previously invite-only platform no longer requires an invite to join. Plus, they’ve announced a partnership with TED.

 

TikTok trends at your finger tips

 

TikTok’s new Trend Hub gives you insights into all the latest trends within your region.

 

Sign up for industry updates here.

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