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The Vamp Debrief: What’s new in social marketing this May?

The Vamp Debrief What's new is social marketing this May?

The Vamp Debrief: What’s new in social marketing this May?

Reels are getting longer (and more insightful), TikTok’s tackling the haters and Snapchat is investing in social commerce.

 

There’s been a lot happening in May! Scroll down to download the full Vamp Debrief and discover all of the updates digital marketers need to know about. Here’s a quick preview…

Reels re-fresh

 

Instagram is testing the increase of Reels’ length to 60 seconds and ads in India, Brazil, Germany and Australia. The app is also finally offering us performance insights.

 

Facebook Live Shopping

 

Facebook is taking the next step in its evolving eCommerce push with the introduction of a new “Live Shopping Fridays” series.

The Vamp Debrief
The Vamp Debrief What's new is social marketing this May?

Skinclusivity is trending

 

Influencers and brands are embracing breakouts, scars and texture in their content, reflecting the shifting tone of the beauty industry.

 

Snapchat shopping

 

The social platform says it will begin to open up the “shop” option to more marketers, after success with brands like Prada and Gucci.

 

Google’s first store

 

After years of resisting traditional retail, Google is opening up its first retail store in New York.

 

A ‘swipe up’ alternative?

 

During the ‘Instagram Insider’ Q&A section, Instagram hinted they were working on another link-out feature for users with less than 10k followers.

Shorts rolls out in the US

 

All YouTube users in the USA can now make Shorts and the platform has added a new Shorts tab to improve discoverability.

 

Gen Z’s travel plans

 

93% of Gen Zers are already planning future travel, according to a new report, and 32% said they want to visit a destination that is further away from home.

 

TikTok’s new hater filter

 

Creators can now bulk delete comments and block users, instead of having to moderate comments one-by-one.

The Vamp Debrief
The Vamp Debrief

Instagram posts from desktop

 

Instagram is currently testing a new feed posting option from the desktop version of the app.

 

Trendy Boomers

 

Those aged 50-64 actually use Facebook more than the age groups just above or below them, according to a new study.

 

Fight against misinformation

 

Facebook and TikTok are fighting to stop the spread of misinformation, with the help of a new Facebook feature and TikTok campaign.

Social health advice

 

43% of Gen Z and Millennials rely more on social media for health and wellbeing news now than they did before the pandemic, according to a new study.

 

New IG Story stickers

 

Instagram has released auto-caption stickers to improve accessibility. They’re also testing new ‘reshare’ and ‘thanks’ stickers. 

 

The ‘best time to post’ is…

 

when your audience is most active. According to a new report, that’s at midday on weekdays for almost every social platform.

 

Self care is changing

 

Group care formats and fostering a sense of community is what medical experts are now encouraging people to do, in order to emotionally heal from the pandemic.

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