2021 is shaping up to be a big year.
Valentine’s Day and Chinese New Year are just around the corner. Then there’s International Self-Care Day, World Social Media Day and World Photography Day to look out for. Not to mention those ever-moving Mother’s Day and Easter dates!
Content calendars are great way to plan ahead and make sure you are always sharing the most relevant and engaging content with your followers. By tying your activity to national events, you’ll never be lost for content ideas and by using trending hashtags, you can position your posts within the social conversation, increasing your discoverability. It can also help you achieve an ‘always on’ content strategy.
For brands, this helps build consumer trust. 54% of consumers said they are more likely to trust brands if they make their content engaging and relevant, and keep it regularly updated (53%). With greater trust comes a better chance of conversion.
Pop your details in below to get your year off to an organised start. Happy planning!