As we approach the start of a new year, many will focus on self care and improvement.
While the “new year, new me” trope is always a popular way to start the year (and shrug off the excesses of the festive period!) in 2021 this focus will be even more significant.
The pandemic has left many customers prioritising wellness. Not only to bolster their physical health, but their mental health too. With more time at home, consumers have leant heavily on self care practises out of both boredom and necessity.
This has given the wellness movement new momentum. A new report by Ogilvy found that 77% of people say wellness is very or extremely important to them – and 80% of people want to improve theirs. The $4.5 trillion global wellness economy is now growing twice as fast as the global economy.
Insights to future-proof your strategy
Brands aligning with wellness themes – and showcasing this in their content – stand a better chance of connecting with the modern consumer. In our Deep Dive report, we help you plan ahead with an overview of the biggest trends and brand activity in the space in the following categories:
- Fitness and fitness apparel
- Food and drink
- Meditation tech
Plus discover our tips and case studies to inspire your 2021 approach.
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