What does a marketer really want for Christmas? Through the roof engagement levels and a solid ROAS is a pretty good place to start.
Making M&S the festive food destination
Marks and Spencer wanted to promote the M&S Christmas food and drink range and encourage conversation with their #mymarksfave hashtag.
37 Vamp creators chose M&S food and drink products to share with their followers. They created high-quality images and cinemagraphs that encouraged their audience to try out the range for themselves, using the brand hashtag.
206% Above average engagement rate
5.45% Average engagement rate
27.31% average view rate
Achieving 13x ROAS for Pottery Barn
Pottery Barn wanted to raise awareness of their Christmas collection among new customers, promote in-store experiences and drive sales.
Vamp used an influencer campaign to engage potential customers, then leverage their content into a highly-effective social paid media campaign over a six week campaign period leading up to Christmas.
$90,820 total purchase value
9,087 link clicks
1,297% return on ad spend
We are incredibly pleased with the results of this campaign – both with the quality of the influencer-generated content, offering a fresh, localised perspective on the Pottery Barn brand, and by the phenomenal return on ad spend. Not only was the campaign highly engaging from a content perspective, the interactions influenced purchasing behaviour resulting in direct sales. A win win!
Chantal Jesson, Manager, PR & Brand Marketing, Williams Sonoma Australia
Driving clicks for festive baking
Dr. Oetker needed high-quality content to drive awareness of and engagement with their Christmas baking video series on dr.oetker.com.
18 Vamp creators shared their Christmas baking content with their engaged followings. Vamp then transformed this content into ads optimised for social, which successfully drove social users to dr.oetker.com.
£0.04 cost per engagement
£0.84 cost per click