Once a brand has spent money on an influencer campaign and the creator has delivered beautiful branded content – it seems a waste to let them live and die on an influencer’s Instagram feed.
Instagram’s Branded Content tool offers marketers an easy way to amplify that content. It allows brands to turn influencer posts into ads. Taking it from the feed of those who follow that influencer, to the feed of any Instagram user that brand chooses to target. The best way to look at it is an influencer marketing add on – that will take your campaign results to the next level.
It’s a relatively new option for brands and is – so far – relatively uncharted territory. But confusion over how it works shouldn’t stop marketers reaping the rewards. In this webinar, Vamp’s Co-Founder, Aaron Brooks and Head of Content, Lauren Thomas, explain how Vamp are already working with brands to maximise the Branded Content tool.
Watch the webinar and learn:
- How the Paid Partnership tag works and fits into the Branded Content process.
- The benefits of using the tool, which include reach, targeting, measurement – and a frictionless shopping experience.
- Best practise and tips from Vamp’s campaign examples.
- Pitfalls to avoid when embarking on a Branded Content campaign.