evolution of social media

The evolution of social media

The evolution of social media is staggering. Over 3.8 billion people use social media daily, thats around 45% of the worlds population.


Social media was first used as a platform to keep in contact with friends and family. To this day, it’s still used as a way to stay in touch with people, but it’s also being used for sharing photos, videos and news, networking for career opportunities, sharing status updates, participating in discussions, marketing purposes and engaging with customers.

A recent study from We Are Social and Hootsuite says that people spend an average of 2 hours and 24 minutes, daily, on social media. Facebook comes in at number one, being the top, most used social media platform. YouTube comes in after and WhatsApp follows.

Being a new decade, we wanted to celebrate the evolution of social media, so we’ve put together this infographic timeline – from Six Degrees to TikTok, and everything in-between, we’re taking you on a trip down memory lane.



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