Mohammad Azizi, also know as @alphaspotting, is a Dubai-based travel photographer. We asked how he decides which brands to work with – and what would make him turn down a collaboration.
I love inspiring others to get out on an adventure. My niche is travel photography and I love showing people all the beauty that you can find on our planet.
It’s constant work though. The Instagram algorithm is all over the place and it can negatively affect a creator like myself. We must always think of new ways to stay relevant in a crowded internet space, but that’s not a bad thing. You have to push yourself harder and come up with unique ideas that will make you stand out.
I don’t say yes to every collaboration that comes my way
I have been collaborating with different brands for almost two years. I am fairly picky with the brands I associate with these days, you have to think long term.
When deciding which opportunities to take, I firstly consider if it makes sense to have my personal brand associated with the brand I intend to work with. Then I think of how they could benefit me and my followers. I prefer long term brand collaborations, so I take that into account.
To remain authentic, you have to do your due diligence on brands too
I’d reject a brief if it didn’t feel like a good fit. I’ll always check out their social media to see what they are about. If the content they require doesn’t align with my usual style, then it just won’t make sense.
I have to genuinely like the brand and the people behind the brand. Being straight forward is important to me. Mutual appreciation, love and respect are keys to any good relationship.
Of course budget plays a key factor as well. I am a professional photographer and it takes time and hard work to create high quality images or videos. I want my content to be the best it can be.
Brands need creators that can really deliver
Firstly, they want an easy workflow. There’s no need to complicate matters and make work more difficult.
Secondly, they want amazing content. As well as having the digital influencer to sharing the content with their audience, I believe more and more brands want reuse these assets in their own social channels and websites now.
Finally, the brand wants to see results, so that’s people being driven to use, buy or follow their brand.