Achieving a 1,886% return on ad spend for Pottery Barn

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Posted on | Case studies | By: Vamp

Vamp leveraged powerful influencer-created assets in a targeted campaign for repeat client, Pottery Barn.


Following Vamp Pottery Barn Summer campaign, whereby influencers created bespoke assets and shared them on their Instagram channels, Vamp developed a paid media strategy to amplify content through a three-phased approach. Designed to maximise e-commerce results, the campaign outperformed the industry benchmarks for both engagement and return on ad spend.


Objective: Drive awareness and sales through original content


✍️ Drive awareness amongst new audiences

✍️ Build engagement, website traffic and buying intent through retargeting

✍️ Drive online purchases

✍️ Use learnings and successful formats from the preceding Christmas campaign

✍️ Gain learnings and insights to inform future strategy



Strategy: Amplify content with a targeted media campaign


🎯 Six pieces of Vamp influencer-generated content were transformed into engaging ad-ready videos

🎯 A three-phased paid media campaign amplified these videos across Facebook and Instagram feeds and Stories. Vamp leveraged proven ad formats – vertical video, slideshow video, Stories, Collection format

🎯 Optimise most effective content and provide comprehensive post-campaign analysis



Results: Benchmark-beating ROI and engagement 


💰 The campaign reached 819, 906 target customers and 13, 543 clicked a link

💰 Through beautiful content transformed into ad-ready formats, the average engagement rate was 22.9%. That is 24.9x higher than the retail average on the platform

💰 The cost per engagement was $0.05

💰 Thanks to the high volume of sales created, return on ad spend was 1,886%. That is 12.3x higher than the digital marketing average 

Discover what Vamp can do for your brand


Vamp connects brands with influencers and content creators who are passionate about their products for authentic product placement in social media.
June 25, 2019

Achieving a 1,886% return on ad spend for Pottery Barn