Still putting off upgrading to a business account? Don’t just take our word for it, let these influencer testimonials put your mind at ease.
Soon, Vamp will no longer be able to brief influencers with personal accounts. All week we’ve been bringing you the vital information you need to know before upgrading to a business account. Now, we hear from our business account-holding influencers around the world on their favourite benefits.
“The rumours weren’t true”
“The advanced analytics have helped fine tune my content. I now know my followers are most active on Wednesdays, Thursdays and Sundays at 6pm and that has made me a much more effective and efficient poster. I no longer post at random times and hope for the best. I make clear, calculated decisions to maximise the content outreach, leaving me more time to create high quality content for my followers. I’d heard rumours that by going from a personal to a business account I would have reduced impressions and would have to pay for ads to boost my engagement. I can assure you that I haven’t had to boost anything and my engagement has been same or even better than they were before.”
“You’ve got nothing to lose”
“At a time when every account is at the mercy of the of ever-changing IG algorithm, it’s a huge benefit to know the ‘prime time’ to post.
Some people still have a stigma around using IG as anything more than just an app to share their personal life updates, as if it’s lame to to care so much about a social media app. But at the end of the day, if you can build a following, foster a community and maybe monetise it, what have you got to lose? If you want a clear analysis of your profile, then switching to a business account really has no cons. I believe it should come standard with new accounts!”
“It’s what brands want to see”
“I noticed a lot more brands reaching out to me for collaborations since I switched to a business account. It’s a super easier way to provide transparent numbers to collaboration partners and for really interesting partnerships, I believe that’s what they want to see. For me the pros outweigh the cons and, with the help of the insights, you can create more targeted posts and increase your engagement. Seeing which posts have been saved gives you a better idea of what your followers find inspirational and knowing how many views were generated due to hashtags helps me to decide which to use. Before it was a bit of a trial and error method.”
“It’s a game changer”
“Having a clear view of the analytics shows me how I can improve, whether I need to change my posting time and how to reach new audiences. I always plan my content ahead, so this has been a game changer for me. A business account also helps me decide which brand campaigns to participate in. Because I can see my audience analytics, I can decide whether they are a good fit and how I can drive awareness for a particular product.”
“It allows me to learn and evolve”
“Having a business account encourages me to think about my account as an actual business and not just a hobby. Brands I work with wanted to see the insights to gauge the ROI on the content I was producing for them. It’s interesting to see what my audience responds to best so I can develop my content to suit. It gives me an insight into how my business is performing and the areas I can improve upon as I continue to learn and evolve.”
“Everyone should have a business account”
“The information a business account gives you is invaluable. I now know when I’ve struck gold on a post because it shows me the ratio of views to likes. It’s the most important metric in my opinion, it gives you an idea of what content is the most popular and you can create more posts like it. Everyone should have a business account.”